In Vintage Inspiration

Chiropractors Beauty Contest

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This is no April Fool’s joke! These are photos from a real Chiropractors Beauty Contest held in Chicago in May, 1956. New on the medical scene, Chiropractors pulled publicity stunts like this throughout the 50’s and 60’s to win popularity with the public and their peers.

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According to an account in the Chicago Tribune: Lois Conway, 18, was crowned Miss Correct Posture. Second place was awarded to Marianne Caba, 16, and third place went to Ruth Swenson, 26. I don’t think anyone could argue with those results, that is some seriously good posture!

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Original photos taken by Wallace Kirkland, found via Google LIFE archives.


  • This is hilarious! Very good posture though, I would get the wooden spoon!

  • Chantal Vandenberg

    This is really interesting! Lol! TFS!

  • Jessica Cangiano

    I’ve seen a few of these shots over the years, but not the whole series – they’re just wild! It’s amazing the different themed beauty pageants that took place in decades past.

    Happy start of April, dear gal!

    ♥ Jessica

  • Hannah Cohen

    This is awesome! Man I’d be like bottom last in this contest, considering I have to force myself to sit up straight.

    • Oh I have the worst posture at a sewing machine! I have to force myself to sit up too lol

  • This is great, thanks for sharing! I love that they are in their heels on the scales! 🙂

  • So funny!!!!

  • Hilarious! Yikes, my round shoulders would look awful in an x-ray!

    • I have a compressed disk in my lower back. I’d be disqualified hahahah

  • This makes me want to sit up straight!

  • Gosh, how times have changed, right? I’m sure the doctors would be appalled at the posture of many seamstresses – we hunch over our machines for hours!

    • I definitely hunch over more than I should. After finding these photos I’ve been trying to pay attention to how I sit lol

  • Had to send this to my brother!! He’s a chiropractor and would get a kick out of it 🙂

    • Haha that’s awesome! I hope he enjoyed the photos 🙂

  • That’s awesome! I’m with Tasha, those girls have ridiculously good posture. I am a hunchback by comparison.

    • I know! I feel like such a slouch at the sewing machine now lol. I’m trying to correct that…

  • I totally thought this was going to be an April Fool’s joke, lol! It’s interesting as of course chiropractors are everywhere nowadays. Those girls put my posture to shame, sheesh. And I love their outfits!

    • Haha doesn’t it seem like it?! So crazy! And awesome. And yeah, I have a compressed disk in my lower back and I think my shoulders are all sticky-outty lol. Probably not the prettiest x-ray. The outfits are super cute though!

  • haha that’s crazy! I guess it was one way to get people interested.

    • It would work for me! Though I would definitely not be a winner lol